Welcome to our beginner's e-learning course on syndication! Whether you're new to the field or looking to enhance your understanding, this course will help you take your first steps toward successful syndication. We'll provide a comprehensive, non-technical overview of the value, possibilities, and challenges of pushing your product content to different channels.
We discuss
- What is syndication?
- What is the difference between a 1P, 3P, or hybrid market approach?
- Why is it important to approach syndication as a program?
- What are the typical phases, and who are the key stakeholders in a syndication program?
- What are common pitfalls, and how can you avoid them?
- What are the main building blocks of inriver Syndicate?
Duration: 2 hours
Format: Self-paced
Price: free